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Monday, March 31, 2008

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Be Inspired - Successful Sista Profiles

If you want to turn your dreams into a reality, but are in need of a little inspiration then visit Successful Sista Profiles on Black Business Women Online. The SSProfiles is a growing list of real women, like you and me, who are making their dreams come true. They share how they started their own businesses, and how the survive / develop as Black Women and as Entrepreneurs.

- Successful Sista Profiles

-lhenry -http://bwomen.blackgirlclick.com

Friday, March 28, 2008

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Turn Your Niche Into a Network

As I continue to develop the msoy network through expanding the Search Urban Directory and building Social Communities like Black Business Women Online, I get more and more emails from individuals interested in starting their own networks eager to find out how I created my own. With these individuals in mind I decided to dedicate my most recent e-book to explaining how individuals can create their own directories, blogs, or social networking communities without having any technical experience or the money to finance a large web project. I wanted to create a guide that was useful to many entrepreneurs out there like myself, wanting to build something positive and productive on the web, but having no clue as to where to begin.
My latest e-book, entitled 'Turn Your Niche into a Network' is an easy how to guide that any one can read and learn from. Whether you are looking to create a site for profit or pleasure, my how to guide explains how you can do so by utilizing various free online services and seeking out creative marketing opportunities. Granted, there is no real secret behind building your own directory or starting a network on popular sites like ning.com. But there is a secret to how to best utilize these online services. There is a great deal that many are interested in learning about promoting a blog the right way, setting up an online directory, or even adding unique features to your own ning network.


In this e-book, I basically walk the reader through how I created my own website networks and the various free online services that I utilize every day. From generating thousands of unique visitors to my main site msoyonline.com every month to starting a ning social group with over 1,000 members or creating blogs that are featured in the first pages of google (like my Black Parenting Blog), this guide is simply a journal of personal experiences translated into useful tips and tools which you can use to develop your own network.

Some interesting topics in the guide include how to successfully use affiliate programs on your websites, how to create a directory without being a web programmer, and how to customize your ning social network in new and creative ways like adding your own book store or web directory, and discovering new ways to generate additional income through your networks.

In a nutshell my new e-book, 'Turn Your Niche into a Network' is the perfect tool for individuals looking to become 'Information Entrepreneurs' and share their knowledge, products, or services with the online community at large by creating networks on which users can both learn from and interact with others. Its a lot of great information crammed into one little e-book worth taking advantage of. No need to search for articles and tips online, download a copy of 'Turn Your Niche into a Network' and get started doing just that!

Download here: http://store.payloadz.com/go?id=115551

Wednesday, March 26, 2008

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Black Banner Design and Web Promotion

Banner Advertising is one of the most common and effective marketing strategies on the net. Submit a banner: http://www.msoyonline.com/ud/black_banner_exchange.php

The Black Banner Rotator
The Black Banner Rotator

Black Banner Design and Low Cost Advertising

Quality Business Services featured on: Black Business Women Online
http://bwomen.blackgirlclick.com

Monday, March 10, 2008

3

Home Based Business Ideas for Work at Home Moms

From eBook - Seeking Support: A Guide for Single Black Mothers: Home-Based Business Ideas for Work at Home Moms and those interested in Working at Home

Today the idea of working at home isn’t just a mother’s dream; it’s a viable option. In fact, as more women leave the workforce to work at home with their children, more companies are creating new policies to keep their female employees happy. Some companies are providing on-site childcare services, extended maternity leave, paternity leave, and even work-from-home options for those in need. And yet even with all these new changes in the works, there are still many moms who just want to enjoy the freedom and flexibility that working from home can often bring. If you are one of those women, here are a few ‘Work at Home Business Ideas’ for you to look into. Though I’m not providing you with detailed information about these programs, you can use this list as a starting point to learn more about working from home.

Companies Best Known for their Work at Home Services


Work from Home Business Ideas

This guide for Home Based Business ideas is actually an excerpt of my book:
Seeking Suport- A Guide for Single Black Mothers: Mahogany Momma Web Guides
Official Site: mom.msoyonline.com

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- Make Money Writing Articles Online
- Need Extra Income? Find Your Perfect Side Hustle
- Want to Make Money Online? Sell Stuff!
- Review the profiles of aspiring entrepreneurs turned into Successful Business Women
- Momprenuers | Momtrepreneurs | Work at Home Moms

Monday, February 18, 2008

0

Making Black History - Watch Video Clips

Thursday, January 10, 2008

2

Do you have One Too Many Business Ventures?

I just read this great post on the Black Business Women Online group: 'Are you spreading yourself too thin' by Cleo Anderson. Cleo wanted to know if having multiple businesses or websites was a good idea or if it was better to focus on growing one business and making it the best. As someone who is often asked why I have so many websites, I just had to respond to this post.

My response:

I truly believe that it depends on the person. Although many business people big and small have more than one business. You can look at a person like Beyonce Knowles (a singer, actress, owner of a clothing line). You can look at a company like google, more than just a search engine, every year they expand and purchase over companies and adding services like blogger, video, and checkout to their business, which makes them bigger and have more market value. Even amazon.com now has video downloading services to compete with sites like itunes and youtube.

On a smaller scale, in conversations with several entrepreneurs, I've had many of them tell me that - though it is hard work - they think it's important to invest in different business, so that you have multiple sources of income. I know one woman who owns a group home for the elderly, has a real estate company, and a music store.

I will say that there is a great deal to gain from putting all your focus and energy into one particular site and/or business. You can give it all your attention, and devote extra time to devising new strategies to either connect to new customers or develop better services for existing clients. But keep in mind that at some point, many businesses aspire to grow and expand. Whether their goal is to increase capital or compete with competition, sometimes change is a good thing.

I will say from personal experience as a Black Woman Entrepreneur, both myself and many other black women around me tend to gravitate towards multiple businesses not just to diversify/increase income, but in an effort to really actualize our personal calling and make a difference in the world. Seven years ago when I started my first site, msoyonline.com I wasn't interested in making a business. I wanted to create a website for young girls of color, because I was inspired by animated African American Cartoon, Hey Monie!, and thought to showcase a zine promoting positive Black Content for girls. As the years past msoy expanded into a Black Search Engine, and as my web skills improved I started Urban Dynamics Black Business Web Tools. Then I had my son and expanded to Black Moms Club. Before I knew it I was regularly selling ad space for those interested in marketing on msoy and creating my own publications until I had my present, modest network, still in the making.

For me, expansion was a natural learning progression. And though it may seem like a bit much, I've been able to maintain all these sites because ultimately they all fall under the umbrella of the msoy network, and each is really just a building block of the others. Rather than simultaneously starting 6 projects, I think its important to develop a strong foundation on which to build and grow. Though I must confess, one of the biggest drawbacks that I face, as do many black women entrepreneurs, is trying to do it on our own. Which admittedly comes from not seeking out outside funding as much as our white female couterparts. And this does inturn mean that many times I, like many of my sistas, stretch ourselves WAY too thing. But I have taken that to be just another piece of my puzzle.

Though I can't speak for other netpreneurs of color, my goal is to develop a strong, diverse network of quality Black Sites on which to promote Black Businesses and tap into an under served market of African American Online Viewers interested in products, Ads, and content in general with images relevant to us. Its great to have the BETs, Black Voices, and such, but I don't plan to limit myself to accepting the current market as it excludes me and mine to a large degree, which is why I intend on expanding and perfecting what I do.

So long story short, there are some who should definitely focus on one business and perfect it. There are others that should diversify, and expand it! Either way, make it your own, make it positive, and contribute something worth while to the Black Community at large.

Each One Teach One
lhenry

Black Business Women Online - The Network
http://sistapreneurs.ning.com

Tuesday, January 08, 2008

0

New Sucessful Sista Profiles

These women inspire us as they aspire to do great things.
Review the latest Successful.Sista.Profiles and learn from fellow entrepreneurs eager to share their stories, advice, and the secrets to their sucess!




Are you a Successful Black Woman with your own business? Get listed on Sucessful.Sista.Profiles. Featured on Black Business Women Online, a premier blog for Black Entrepreneurs, Professionals, and Small Business Owners of Color. [http://bwomen.blackgirlclick.com]

Sunday, January 06, 2008

0

Internet Marking : An Easy Way to Build Your Network

One of the best things you can do as an entrepreneur is to regularly take the time to assess your business practices. Sit down, think about your regular routine and make note of what is working and what is not.

For a long time, when my internet sales got low I found myself desperately looking for ways to generate more traffic? I put all my time and energy into trying new marketing strategies, until I realized that the key is not just generating new traffic, you have to take the time to work with the traffic / customers / readers / etc. that you already have.

I quickly realized that putting 100% of my time into internet marketing meant I was spending 0% of my time regularly connecting with my current network. To correct this error I started to:

  • Respond faster to emails : Getting back to inquiries and or customer emails quickly, is good business practice.
  • Send out more promotional messages and or informative articles to regular readers and customers. I realized that by focusing on new traffic, I was regularly losing old traffic from readers due to lack of attention or follow up. This means that gaining new readers and losing old ones meant no real growth as far as reaching my goal to expand me Business groups, Customer Base, and social circles.
  • I took a close look at my different websites and realized there were not enough cross promotional links. I spent so much time promoting on other sites, I didn't realize I wasn't taking full advantage of cross promoting my work on my own sites!
  • I began to really follow up with site owners interested in cross promotion, collaboration, prize giveaways, interviews, etc. Every potential promotional opportunity you let pass is one lost opportunity to strengthen a network and expand your business presence.
In short, once I stopped looking outward, and started to build from the foundation I already created my social networks and websites really started to grow! Remember sometimes its not quantity, but quality that counts. Go through your old emails, review some of your regular webspots, and think about how you can really tap into your resources and make the most of what you already have.

More internet marketing tips to come, but until then you can make the most of Black Business Women Online by networking with other Black Women and Entrepreneurs. Join today!

URL : http://sistapreneurs.ning.com
Sister Site for Black Moms and Mompreneurs: Black Moms Club.com

Each One Reach One
lhenry

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