The Black Banner Rotator

Friday, August 21, 2009


How to Drive Traffic and Customers to Your Website

Stop me, if this story isn’t your story. You’re an internet entrepreneur. You’ve got a business and a website, but no customers. You know about submitting to search engines and you’ve tried a few link exchanges, but still you don’t have any customers. You hear people talking about blogging and social networking which all sounds great, but you’re not quite clear on when all the blogging and networking helps you get customers. At the end of the day, you clearly know that business isn’t business without customers, but you just don’t understand how to drive traffic and customers to your website.

I’m a visual learner, so hopefully my explanation works for you. Think of yourself (the entrepreneur) as an actor. Your website is your stage and your business is your play. You know you’ve created a masterpiece, but nobody else knows because you don’t have an audience. Every time you sit in front of your computer, you need to be thinking about how you can create an audience around your business filled with curious browsers and potential buyers. Your goal is simple and so is this point; if you can’t attract an audience online, you won’t have customers online.

The easiest ways to drive traffic and customers to your website are as follows:

  1. Search Engine Optimization: If people can’t find you online, you won’t get traffic. Optimizing your website for search engines is one of the cheapest and easiest ways to build your business’ online presence.

  2. Buzz Building: Right now no one knows you online and that’s your biggest problem. SEO is important, but you can’t just sit back and hope the search engines will do all the work. You have to create a marketing plan to promote yourself and your business. Furthermore, the more you promote yourself and build external links to your website, the better your rankings will become in search engines.

  3. List Building: Every business starts off small. Even when you are only getting a small amount of traffic or a handful of customers, you need to get into the habit of tracking that traffic and your current list of customers. Don’t make the mistake of focusing only on attracting new customers. Your business won’t grow overnight, but it will grow overtime if you learn how to consistently build a list of existing customers, new customers, and business associates.

Last but not least, don’t make the mistake of wishing for a magical marketing moment. Even if you’re lucky enough to get a business grant or spotlight promotion from a big name celebrity, you still have to figure out how to use that money and/or publicity to attract customers to your business. If you learn how to find customers online, I guarantee you that more customers will start to find you.

Internet Entrepreneur and Web Business Expert LaShanda Henry is devoted to teaching women entrepreneurs how to start and build successful businesses online. To learn more about attracting customers, take LaShanda’s 7 Day eCourse: How to Find Customers Online,

Monday, August 10, 2009


Finding Black Businesses Online

Believe it or not, I’ve spent a good portion of the last ten years searching for Black Businesses Online. I like convenience as much as the next shopper, but it’s almost impossible to shop conveniently when trying to support other black owned businesses. I’m sure you know what I mean. It’s ten times easier to simply go to your local Walmart or Target for just about everything, than it is to find local black products and black business owners to support.

Finding Black Businesses isn’t always easy, but it’s a challenge worth undertaking. Being a black entrepreneur, I feel it’s important to support other black businesses as much as I expect others to support me. Long story short, among the many things that I do online, I maintain the Search Urban Directory, which is in my opinion one of the biggest and most comprehensive online directories of black businesses and black websites.

I’m always impressed by the new and exciting minority owned businesses that are submitted to the Search Urban Directory on a weekly basis. Contrary to popular belief, we do have an ever growing number of black inventors and innovators creating products and services designed to make our lives better. If I can support them simply by maintaining this directory, I know that I’m making it a little easier and a little more convenient for other black consumers to commit to buying black online and in their local communities.

The Search Urban Directory:
Top Categories: Natural Hairstyles | Black Business | Black Women

Tuesday, July 14, 2009


Black Haircare Beauty and Fashion Online

Here are a few black hair care websites featured on the BlackGirlClick Network.

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Featured Search: Natural Hairstyles | Black Haircare
Interested in advertising your black website? Submit your site to the Black Girl Click Ad Network.

Monday, July 13, 2009


Urban Web Design Services

Pretty Professional Website Design by LaShanda Henry

Last month was interesting. Every week I received requests to build or redesign websites. I guess its time to redesign and many of you have expressed an interest in my services. I decided to free up my schedule and get back into the wonderful world of web design. If you would like to review my work and/or get pricing details please visit my website:

I usually only do 3 websites per month, so I only have room for a few new clients. If you are ready to get started with your project (meaning you have an idea of what you want and are ready to get it online) let me know. I'm excited about working on some new projects!

Black Web Designer | Black Web Developer: LaShanda Henry offering custom urban web design and banner design services. Pretty Professional Websites:

Saturday, June 27, 2009


Buy and Sell Black Products Online

With almost 10,000 members on Black Business Women Online, I definitely think it's important for us to have spaces where we can find and promote our black products. After some serious thinking, I came up with This website, formally known as Urban Chique Boutiques, is the official BBWO Store. While you are adding your black websites and products, be sure to browse. You just might find a few black websites to add to your favorites. Here are a few Featured Black Websites:

Find Black Products - Black Fashion and Gifts Directory

UniTee Design African American RBG T Shirts / Youth Education Rating:

Some of the BBWO Featured Members include:

Charna, Itiel,Cee Cee, Kala, Uzuri Designs, Melvina, R L Gordon, Aziza

Popular Categories

Black Fashion | Bath and Body | Black Haircare Products | African American Gifts

Official URL:

Find Black Products - Black Fashion and Gifts Directory

Wednesday, June 24, 2009


Create Your Own Banner Rotator

Image Rotation Script - Banner Rotation, PHP Rotator Script

When you have a website like an online magazine, blog, or social network that gets decent traffic, you have an opportunity to make extra money online. Adsense is great, but it's even better when you can cut out the middle man and get all the profits for publishing ads on your website.

Banner Rotators are great. You can use them to promote your own websites, feature affiliate links, and of course sell ad space to people who want to promote their business on your website. My Black Banner Rotator is on all my networks and its very popular.

One of the first ways I started making money online is through my banner rotators. I realize that you might not be a techie girl like me, so I finally decided to share my banner rotator with you. Now you can get my banner rotator script, so that you can create your own banner rotators too! Check out my new website:

Are you already selling Ad Space on Your Website? If you need more traffic or if you are looking for websites where you can advertise your business checkout:


Friday, June 19, 2009


Turn Your Niche Into a Network

Niche Marketing is a big deal online. That's why I created two of my best selling eBooks: Turn Your Niche into a Network and Create Your Own Ningalicous Network. If you are ready to build your own niche online, these are definitely great reads for online beginners. Click here to download.

Now here's the Black Business Buzz this week:

1. Check out the new black business spotlight members and find out how you can get the spotlight focused on you.

2. New BBWO Video: Find out how and why one couple is buying ONLY Black for the entire year.

3. LLCs, Logos and Links ... what do they all have in common? These are just a few of the hot topics in the BBWO - Blck Business Forum.

4. Looking for new ways to standout on BBWO? Create and/or join a group in your area of interest. Our featured Black Business Group this week: Avon Sisters.

5. Are you on facebook? Let's stay connected
Here is my facebook page:

For more black business tips, tutorials and videos you can visit the official BBWO Blog:

Thursday, May 07, 2009


My Starter Kit for Black Business Women Online

My Social Network, Black Business Women Online, is a big place with a lot going on. Are you a Woman of Color in Business looking for new ways to promote your business online? Are you new to BBWO? Are you lost? Are you having trouble figuring out how to build your business online?

With almost 10,000 members and growing, I want to make sure you have the best possible experience on Black Business Women Online and that you get the right information about marketing your business online. I created the BBWO Starter Kit, as a simple solution to helping you get started and successfully figure out how to market your business online or simply figure out how to get started.

Getting this kit is one of the perks of being apart of the BBWO Community. Click the link below to get yours:

Your Resident Web Expert

Friday, May 01, 2009


Where are the Black Business Women Online?

Two years ago I often found myself asking myself, “Where are the other Black Business Women Online?” As a woman entrepreneur of color, I really wanted to find other business oriented web savvy sistas that I could connect with online. Then one day, inspiration struck, and I created my own social network, “Black Business Women Online.” It’s been over a year now since I created BBWO, and I am proud to announce that my little social network is now almost 6,000 members strong.

Black Business Women Online is filled with inspiring, successful, motivated Black Women who are turning their small business dreams into reality, every single day. If you are a Women Entrepreneur, join us on BBWO. The Network was designed with Women of Color in mind, but all women are welcome. Sorry guys, the ladies took a vote, and want this space to be for us and strictly about us.

Become a BBWO Member, it’s quick, easy, and the best free Networking Space for Women Entrepreneurs of Color Online! URL:

Featured Discussion: Do you want to know why some people buy and some don’t?

Featured Group: Twitter Exchange

Featured Contest:
Get an Autograph Copy of The Mocha Manual to Turning Your Passion into Profit by Kimberly Seals-Allers,

See you on the network!


Wednesday, April 08, 2009


Whats Working Now? Free Webinar for Women in Business

Business Women of Color presents the What's Working Now Webinar on April 14

Space is limited. | Reserve your Webinar seat now at:

What strategies can work to boost your business in today's difficult economy?

Small Business Expert Richelle Shaw and Web Expert LaShanda Henry have put together an information packed webinar for Small Business Owners who want to know what's working now.

This webinar features a Panel of Successful Business Women from our Women of Color Coaching Program. They are going to let you in on our most effective marketing strategies, so that you can improve your business.

Katrina Mitchell, Platinum Member and owner of Fundamentals Spa is one of our featured Panelists and she wants to show you how She increased her sales so that you can do the same!

"Before the WOCC program, I understood target marketing, but I did not grasp the importance of making the target as specific and narrow as possible. By implementing the strategies in the coaching program here are a few successes that I have experienced in the last 90 days:"

• In one week, I have had 10 new clients from the Sorority promotion and made $1200.
• A consistent 10% increase in monthly revenue over last year
• Increased revenue and value perception by Bundling services and offering good, better and best packages
• Clientele has increased to average 62 new clients per month.

Join us on the What's Working Now Webinar.

Title: What's Working Now?

Date: Tuesday, April 14, 2009

Time: 7:00 PM - 8:00 PM EDT

After registering you will receive a confirmation email containing information about joining the Webinar.

Space is limited.
Reserve your Webinar seat now at:


Did you miss our Client Attraction Webinar?

Small Business Expert Richelle Shaw and Web Expert LaShanda Henry recently hosted the Client Attraction Webinar on Business Women of Color

Did you miss the webinar?
We discussed over 10 Different Ways for You to Attract New Customers on a budget or for little to no cost. If you missed it, that's okay. We recorded it.

Now you can watch the Client Attraction Video and our entire Collection of pre-recorded Marketing Webinars when you join Business Women of Color. Click here for more details.


p.s. Our Client Attraction Q&A Session is on April 21st. Signup now so you can watch the webinar and participate in the upcoming Q&A Session.

Monday, February 16, 2009


Wanted: Black Women Interested in Starting an Online Business or Promoting One

Are you trying to start your own business? Are you looking to find new customers? Looking for help? Looking for information? If you are interested in:

1) Starting an Online Business
2) Promoting Your Existing Business Online
3) Finding Job Opportunities
4) Networking with Women in Business
5) Finding Free or Low Cost Business Resources
*) Learning about Internet Marketing and Web Basics

Join Black Business Women Online: The #1 Small Business Resource and Social Networking Community for Women Entrepreneurs of Color and Professional Black Women.

Join for free today:

Friday, February 06, 2009


Did you watch my videos?

Last year I wrote a ton of eBooks for web entrepreneurs and I learned two things along the way. On a positive note, it is great to know that my eBooks have helped so many of you understand the basics of web entrepreneurship and internet marketing. On a surprising note, I realized that in answering some questions, I opened up the flood gates to so many more.

A lot of you have asked me web / techie questions about blogging, building websites, marketing, networking, and the list goes on. Now some of these questions require more detail than I can give in an eBook and to be honest some of you just don't have the time to read through all my eBooks, so I have been working on a NEW Series of Web Basics Video tutorials. They are 15 to 30 minutes in length and you basically get to watch me as I do all the different things you are trying to figure out how to do online!

I already have a couple of videos for you to watch right now and of course my web coaching students always get to watch my videos first! But now everybody can watch, learn, and boost their web skills with my new video tutorials. Check them out and feel free to let me know what WebTechGurl tutorials you want to see.


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